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We’re talking Netflix level, seen all six seasons, can quote *almost* every line.
Because when the plot, the characters, and the score, come together in just the right way, you find yourself talking through the ending with your besties until the late hours of the night – for weeks.
All the pieces have perfectly come together to tell you a story you can’t stop re-telling.
Truly great newsletter emails will cast a similar spell → they’ll send you forwarding them to a friend, quoting them to your partner over dinner, and laying in bed at night wondering if the sender really does have all the answers in the universe.
So how can you craft bingeworthy newsletter emails that infuse the same level of compelling, plot-twist, perspective-shifting, funny as hell content?
Grab your notebook. I have five journal prompts that’ll change the way you approach everything you send for the better:
What is your unique value proposition?
In other words, what’s the thing that you are offering or speaking to that your audience will gain value from that’s different to your competitors? Why should they be on your list instead of someone else’s? Don’t overthink it. Just start writing that shit down.
Is it special deals, exclusive offers, or new thought perspectives? Can they expect a myth bust once a week about a theory within the industry you know is wrong and have a better, faster, smarter solution you’re going to share with them? Are you going to be an honest voice of reason in an industry full of fluffy promises?
Knowing what your brand UVP is will be a guide to help you determine the content your produce weekly for your newsletter (and across other marketing channels, too).
How do you want readers to feel when they read your emails?
Extra Credit: How will you infuse value and thought leadership into your content?
Do you want readers to feel seen, understood, challenged, valued, inspired, etc?
A huge part of making sure your newsletter is bingeworthy and elicits the desired emotions, like any good Netflix series, is a plot twist or concept that challenges, bursts a bubble, and takes a completely different turn than expected. And you trust the journey, because you trust that the narrator will take you where you need to be, they are the authority on the matter, after all.
They dont leave you alone to figure it out with no context clues. They guide you through the challenges laid out to gently arrive at the conclusion they’ve known all along.
So what are yours? What are the thought-provoking perspective shifts you have up your sleeve that you’re ready to blow their mind with? And how do you plan to guide them toward that understanding?
Reminding your audience that you’re an authority starts with sharing different ideas and being willing to stand out from the other strongly held opinions floating around out there. Make sure they walk away feeling like they got value and something implementable, even if that’s just an aha moment (which is a pretty big deal in my book).
What stories can you start sharing?
A bullet pointed list of acronyms will only generate so much interest. But story has the ability to really create impact, and deliver personality-driven, value packed content that your audience won’t be able to get enough of.
I’m not just talking storytelling in general, either.
→ What is your story? By signing up for your newsletter, your audience doesn’t only want the value you provide, they want the specific and personal way you deliver that value. Maybe because your trajectory feels similar to theirs and they feel kinship to you. Maybe because you’re just frickin’ funny and they want to know the next punchline. How are you incorporating that personal story and character into your newsletters?
What are your aligned offers?
You MUST have aligned offers to sell to your email list.
Yes, you can do that through drip marketing (a term you heard here first and the act of casually dropping links without asks for the sale), but you also need aligned offers to promote through certain live campaigns and evergreen automations. I highly recommend creating a strategic, ascension-model product suite if you haven’t already (see what I did there 😉).
You want every reader to feel supported by you in their journey and look forward to whatever programs and promotions you have available because they know that you are always one step ahead with the next tool or resource they need to find success and advance in their journey.
How often do you want to send your newsletter?
This question is double-edged, because you need to know for yourself how often you want to send your newsletter, and how often you’re realistically able to send them.
I get it. I’m an entrepreneur too, and we are notoriously unrealistic people. It’s why we leave our stable (but unfulfilling) jobs to chase something freer and bigger and most of the time, more consuming. So look at this question realistically with what’s on your plate. Weekly is a great place to start. Multiple times a week should be your eventual goal.
Consistency creates trust and excitement. New Girl never aired a week late, or skipped an entire episode. If that happened, you know you would’ve been pissed. I would be pissed. Because of the relationship you’ve developed with every one of the characters and the tear-inducing laughter you know will be delivered on the next time Winston takes a prank too far – or not far enough (thinking about that feather in the shoe).
The point → Your newsletter stays top-of-mind and anticipated when you remain consistent.
So, are you ready to create Netflix level newsletters and blow your audience away with action-packed content? I can already hear you saying, “Hell Yes, Krystle!” and I’m so excited for your next step in this journey.
If you’re not sure where to start, I’d love to guide you into the first kind of value packed email copy you need → Your Welcome Sequence. I teach on all this (plus give lotsa templates and themeplates so you’re never starting from scratch) inside Ignite Your Inbox, the go-to email course for online service providers and anyone who wants to be sending kick-ass content and nurturing the heck out of their email community.
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