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I fell into this trap early on in my business, and you probably have too…
Using up all my time, left with nothing to give to my own projects, much less scale my business.
But when I found out about this one pivotal thing that changed the trajectory of my business, well, everything else changed too.
As a copywriter, when you first start your business everyone tells you to throw together your offers, give them some cutesy, probably-food-related names, then you’re good to go. “Get out there kid!” they say.
And there you are, bright eyed and ready to finally create your dream life, but instead of feeling energized, confident, and ready to scale your vision, you’re just scattered, overworked and tired.
And that is the copywriter trap right there.
Believing that you’ll have to do 1:1, a-la-carte copy projects, for the rest of your life.
When you’re working this way, the only way to increase your revenue is to:
a) Bring on more clients + projects, or
b) Increase your prices.
(And not to say those aren’t good goals to have, but there’s an upper limit you’ll quickly hit with both of those.)
So what can you do?
You start with your future in mind:
When you think of your end goal, what do you want to be doing in 5 years? In 10 years?
Cause as much as I love crafting a good one-liner for my email list, I don’t plan on writing copy for clients in 10 years. Heck, I don’t even plan on doing it in 3.
And at the same time, I plan on running a 7-figure business. How?
Now let’s break down what this looks like.
These offers are easy for a customer to come into your world and purchase from you without a lot of commitment. Something that doesn’t really require your attention. This should not be a service, but something that is easy for you to support someone through at the beginning of their journey. It’s a low cost investment for them, and requires no time from you.
This could be a mini-course, a pdf, an ebook, a webinar, you name it.
Essentially, something you can create once that supports people over and over.
Think of the next thing your ideal client will need on their journey after what you’ve provided in your entry level offers. Really hone in on that journey and ask what their next problem will be.
So if your entry offer is a mini course, your low offer could be the full course.
Or more specifically, if you’re a website copywriter, your entry offer might be ‘How to write your About page’ video training, so your Low offer would be the full blown course or templates to write your whole website. Maybe even some video tutorials if you want to raise the price-point a little.
This can either be something that involves you or doesn’t involve you. A good place to start is with strategy calls or a copy audits. So once they have utilized your other entry and low-tier offers, you can come in and audit what they have crafted. You could do a strategy call for messaging, or one to help them get their email list up and running.
With your high ticket offers, you are going to be providing a more full, done-for-you project. Maybe that is 3-4 pages of website copy, or a bundle that includes that copy and an audit or strategy call tacked on. A little more content than mid, but still not quite as much time on your end.
Last, we have those big $$$ offers. The services and products that ‘ll give your ideal client solutions toward the end of their journey, and set them up for success with whatever project they are tackling or long-term goals they have.
This could be similar to your high level offers, but with a higher-touch point and more access to your 1:1 expertise. This also fits for larger, more advanced projects like building out a funnel or doing a full live launch for them.
See, the goal here is that the majority of your offers (aside from high and advanced) are passive forms of income. They aren’t taking up your time, but they are still giving value to your ideal client, and nurturing and educating them toward your big $$$ offer at the end of the yellow brick road.
This way of offering your products and services = more time and money for you to focus on your own projects and scaling.
That doesn’t have to mean you’re ready to scale now, because scaling, just by definition, typically means you are removing yourself from the 1:1 process and you’re able to sell at a higher volume without increasing your workload.
But it’s about equipping yourself with this foundation so that when you’re READY, you can transition into scaling when you want.
And here’s the cool thing: You don’t need it all in place right now…
Look at me.
Through the course of my business – in just 2.5 years I’ve:
-Done 1:1 projects
-Introduced Day Rates (you can get my FREE Day Rate Training here)
-Created digital products – like IYI, DRG, and others
-Coached other copywriters and service providers in growing their businesses
-Grown an agency
And all of that is based on my own product suite (which will also be evolving over the next year as I move forward on my growth path).
And I’m setting this up so I don’t have to do 1:1 projects forever.
Because I value time.
Living life and being able to make enough money to take my family on trips and go on adventures with the people I love.
So, if after reading that you’re thinking, I want that freedom! I want to be able to spend less 1:1 time on projects and more time pouring into my goals, you need to start here.
And if that’s something you want but don’t know where to start, I’ve got you covered.
In Elevated Brand Accelerator, my comprehensive business-growth course for copywriters, you’ll learn in detail how to build a reliable, sustainable income, feel confident in your business, and accelerate your growth toward freedom.
Inside, I teach you how to become the go-to expert in your niche, attract + book more dream clients, and set the essential business foundations for consistent, scalable growth.
GET YOUR FREE PERSONALIZED BUSINESS ROADMAP HERE!
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