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You’ve got traffic. People talking in the DMs. And a service that gives a damn good transformation. But your sales are slow or absent.
So what’s missing?
I’m gonna tell you…
An Irresistible Offer.
As a copywriter, you probably know how important it is to have an offer that separates you from the crowd. But what exactly does that mean? Simply put, an irresistible offer is one that your customers can’t say no to. It’s not just about price; it’s about creating a package that is so valuable and beneficial to your customers that they can’t resist taking you up on it.
Or in other words, instead of sticking to what’s industry standard, you need to…
So how do you craft an irresistible offer? Here are some key steps to follow:
To create an offer that your customers can’t resist, you need to know what they want and need. Because if you don’t know exactly who your ICA is and what they need, want, and struggle with (in their own words) you won’t be able to craft an irresistible offer that hits the mark every time.
Conduct market research, analyze customer feedback, and get to know your target audience. Once you have a clear understanding of your customer, you can start crafting an offer that meets their needs and exceeds their expectations.
Increasing the value of your offer doesn’t just mean adding more deliverables. It means understanding what your customers truly want and need, and finding ways to give it to them in a way that is both valuable and perceived as valuable.
Usually, we think as Copywriters that we can increase value in only three ways:
But having 10 unnecessary deliverables doesn’t actually increase the value.
All of these only increase the value if they increase the perceived value. as Alex Hermozi puts it:
Dream Outcome X Perceived Likelihood of Achievement
_____________________________________________ = VALUE
Time Delay X Effort + Sacrifice
So to craft an irresistible offer, you need to ask yourself a couple of questions:
Differentiation is key when it comes to creating an irresistible offer. You need to be able to differentiate yourself from your competitors and give your customers a reason to choose you over everyone else, every time. This could be in the white glove service you provide, or the way you throw rocks at competitors and myth bust popular strategies and mindsets. Find your unique value proposition and highlight it in your offer.
An irresistible offer doesn’t have to be complicated. In fact, simplicity is often key. You want to make it easy for your customers to understand what you’re offering and how it will clearly benefit them more than any other options available to them. Avoid using industry jargon and technical terms that might confuse or overwhelm your customers.
If you want to learn more about crafting an irresistible offer that sells itself, apply to our next Mastermind cohort of the Freedom Found Collective. This is a lifestyle-focused mastermind for the experienced copywriter ready to build a multiple six-figure brand, secure their Big Vision, and scale-up.
Remember, crafting an irresistible offer takes time and effort, but it’s worth it in the end. By following these steps and understanding your customers’ needs, you can create an offer that will not only help you stand out from your competitors but also drive more sales and revenue to your business.
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