I’m not here to tell you to put your cat on Tiktok

…though that could definitely generate some traffic.

What I’m actually here to say is that you don’t need to be on social media more to bring in more clients, revenue, and visibility.

Social media can too quickly become a hamster wheel if you let it, one that takes a whole lot of your time and in return, offers you very little reward for it. In girlboss language, low ROI.

With a b*tch of an algorithm (that won’t always favor your content), the dangers of losing your account and intellectual property altogether, and the general volatility of a platform you don’t control… 

→  an approach that is informed by strategy (rather than energy) will give you boatloads of your time (and brain cells) back. Oh, and your cat’s dignity, too.

First thing’s first… 

And I would say this is the most important first step with any decision → Know 👏🏻Your 👏🏻 Why 👏🏻

What part of social media do you actually enjoy? The community aspect? The curation and art of it? Getting to watch your work effectively impact and have engagement with? The stalking? (let’s be honest 😂)

What do you want out of it? Interaction with your existing audience? More traffic to your website? More brand visibility? 

Or… do you just have it because you think you’re supposed to?

I’m gonna just let that one ^ sit there for a second. 

Social media is a great way to experience real-time interaction and reaction to your content. That can also be equally as discouraging when it looks like less engagement than you hoped, lack of comments or negative comments, and playing the comparison game with other brands doing something similar to you. Been there done THAT. 

We here at the KC Brand LOVE social and the way it can help you make real human connections with your leads. But we also love our time off the platform and how we can nurture and sell behind the scenes. 

Take all of your reflections into account. Capitalize on the parts you love and protect them, like unfollowing that one person you keep comparing yourself to and focusing on what you excel at. Or automate the parts you don’t love as much (if possible). 

And if the answer is a resounding, “I hate all of it Krystle!”  Maybe you should look at your budget and decide if hiring someone to take that on is worth it for you. It may be!

But if you aren’t there yet and still want to manage it yourself with more direction and ease, these next points are for you ⬇️⬇️⬇️

Batch and schedule 

I’ve recently changed to a 4-posts-per-week strategy to create ease for myself when it comes to time, while still delivering enough posts to stay consistent. This may look different for you, and that’s okay. The most important thing is knowing what your schedule realistically looks like and how active you want to be. Batching is a great way to prepare a month (or two!) in advance so you don’t find yourself in a mad dash before a launch, scrounging old content and driving yourself crazy. 

Batching:

Work WITH your creative genius, not against it. If you have a free day (I know, rare), or even a half day, and the ideas are flowing, the inspiration and coffee have united forces 🤝, and you’ve got your computer in front of you, DO IT. Write it out, sprinkle in your favorite emojis, and call it a day. The cool thing about instagram posts? They aren’t your debut novel (though you may be working on that too), and you can take one dense concept and dilute it into a ton of content to be used for weeks. 

Scheduling:

There are a bunch of platforms you can utilize for this (I really like Later) to quite literally do the work, or most of it, for you. Plug in your batched posts, choose the times your audience is most engaged, your days of the week, and your image or reel, then let it do the rest.

Tell your audience to turn on your post notifications

If you are offering value and personality with every post, and your audience feels connected to you, of COURSE they are going to want to see more. A quick reminder on your story is enough, just to pop in and say hey, if you like what you’ve seen, there’s more where that came from 😏

Incorporate Instagram polls & stories into your launches

This is a strategic way to interact with your social media community (who doesn’t love giving their opinion?), as well as gathering data. Maybe that looks like a “what times are you most active on social media?” poll to influence your scheduled posts. Or, “what topic would you like to learn more about from me?” ← This is a great one because it grants you information about what your audience needs to be nurtured into an understanding of. Which will then inform your offers, content, and the way you craft your copy in general. 

Another great way to utilize stories is with teasers, giving snippets of an upcoming program and a way to sign up/get early access. 

Seeing as Instagram stories are short and expire after 24 hours, this is a fun way to share about your podcast, blog post, feature, or launch with a little sample and a link that leads back to your website. I find that the time sensitivity increases clicks and overall interest. 

Creating fun and authentic engagement with your audience’s needs/opinions creates better connection and incentive to learn more about your brand and offers. 

Bring everything back to your owned land

This is the final and most important thing I can share with you

Social media should be treated as yet another way to LEAD your audience back to your prime real estate, which is your website, your podcast, your email list (you KNOW how this gal feels about her email list), and ultimately, work with YOU. 

The best way to make social media sustainable is to think of it as a contributor to the top of your funnel. It can be the main contributor when you’re just starting out, and then over time, you can add additional Top of Funnel drivers that build your email list outside of social as well. (see graphic)

For example, as I built the KC Brand, I started out with social and email both in the first month of business, then slowly added in additional elements like, speaking in other people’s mastermind groups, launching the Freedom Found Podcast, The KC Studio Blog you’re reading now, Pinterest, etc. 

Social media can be fun and effective when viewed as a tool to engage with a portion of your audience, broaden your reach, and promote your copywriting business, without feeling like all of your efforts (and time) need to be rooted there. Strategy is key here. 

If you found this post helpful and are interested in learning about more ways to grow your copywriting business, I’d love for you to be a part of my most-popular program just for copywriters, Elevated Brand Accelerator Program, where we cover all major aspects of brand growth, marketing + attracting dream clients, and positioning yourself as the authority in your niche. 

I hope to see you there!