If you’ve been following along on this journey for a little while, or you’re new to my sphere, first of all, welcome (or welcome back!) – I’m so delighted you’re here. Truly.

I thought it’d be a good time to introduce/reintroduce myself, so you can learn more about what we do here at the KC Copy Studio that gets clients results.

Hey, Krystle here – I’m the Head Copywriter of The KC Copy Studio, a boutique copywriting agency crafting research-backed sales messaging for industry leaders and stand-out brands.

It’s our process, thick with intention, data-collection, and personality-laced voice-crafting that’s responsible for bringing goal-smashing results to the thought leaders and brands that hire us.

If you’re interested in writing high-converting copy that gives you that breathe-easy life on your vision board, or are searching for the right professionals to trust with your copy project – look no further...

THE KC COPY PROCESS REVEALED 👇

Phase One: Brand Foundations 

First and foremost, we dive into your brand, product, and customer so we fully understand the scope of the project and how to serve the client best..

Using this information, we hop on an intensive messaging strategy call where I guide you through specific questions that’ll help bring new perspective and light to your brand, product, and target market in exquisite detail. 

(Our clients frequently report this is the most eye opening experience that leads to fresh clarity on their offers, marketing + positioning)

Finally, the KC team and I sit down to review the insights and get to the core of the messaging for your project, developing the strategy to bring it to life.

Phase Two: Intensive Market Research 

In this phase of the process, we leave no stone unturned and man can it get ugly out there (we’re looking at you, deep sub-reddits 🧐) 

Myself and KC Copywriters spend weeks conducting comprehensive research and collecting extensive Voice of Customer data (aka the secret recipe for copy that connects and converts)

We’ll → conduct message mining, personal customer interviews, audience surveys, competitor analyses + so much more, to infuse just the right messaging into your copy.

This research uncovers audience key phrases, surprising thoughts, and compelling messaging that clients have crafted on your behalf…

…And which slot perfectly into your marketing. Nifty, I know.

Phase Three: Brand Messaging Direction 

This is where we bring clarity to your tone of voice – revealing your brand personality and refining your unique value proposition.

(Plus, we send a special surprise your way that’ll help inform every bit of marketing you and your team create for the foreseeable future.)

Phase Four: Copy Curation 

Like Winston’s secret lair for Ferguson, myself and a fellow KC copywriter will hunker down in our Copy Cave to marry your Voice of Customer data and your Brand Messaging on the page – creating resonating copy that nurtures readers toward your end goal.

Want more program applications? Got it.

More list subscribers? Sure thing.

Service inquiries or passive sales? Yes and yes!

→ Clients name the goal, we help them get there.

Phase Five: Launch Time 

Once you give us your feedback (which for us usually sounds like, “You nailed it! Wouldn’t change a thing 🙌”), it’s time to put your new words into play so you can launch your new website, sales page, or email sequence copy…

And start bringing in new leads and conversions as soon as you hit ‘publish’.

If you’re ready to work with us and revel in the results of well crafted copy, we’re ready for ya. Click here to learn how to get more results from your Copy!