- so you can lessen your workload + increase your revenue.

Say no more, I’m in! →

The Essential VIP Day Framework for Elevating your Product Suite

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Let's Face it

Working on long copywriting projects Day-in and Day-out isn’t easy.

…Plus, right when you’re ready to hand the goods over, there’s always just *one more* thing they need your help with.

You’re on what I call the 'Deliverable Treadmill' - that’s always set to a few speeds too fast.

Prospects inquire last minute, expect to hop onto your calendar right away, and want a turnaround time for, “hmmm…next week, please”…

What if instead of that creative cardio, you had a system set up that could both reinforce your working boundaries, and deliver a VIP project to clients in under a week while still earning you the same high-ticket price you were planning to charge anyway?

Here’s what this is all about

In 2020 I was an ex-school teacher trying to build a copywriting business from scratch so I could break free from a sexist work environment and retire my partner from his job, too. (Easy, right? 😅)

Late one night just two months into business, I sat, head in hands while tears slid down my cheeks onto the keyboard. It was my 7th day working in a row on a sales page project that was earning me less than $10 an hour once I added up all the time I spent on it.

I knew I had to make a change and up until that point, I thought my only problem was the amount I was charging. So with each new project that added to my positive results and experience, I increased my rates. 

Yet I was still exhausted.

No matter how much I charged, I was working within an endless cycle of copywriting projects - “I just need to finish this Sales Page Copy, then I’ll get started on that email project and maybe after that I can find time to - oh nevermind, I better not say no to this new inquiry.” 

Good money was rolling in, but sooner rather than later, I burned out. 

Until one day I saw an email from a copywriter I admired who was offering a Day Rate service. 

Intrigued, I clicked through to her services page and immediately felt unsure of myself. She had over 5 years of experience, had 10x the amount of testimonials I did, and just generally seemed like she had her sh*t together.

I had less than a year of copywriting experience, had good but limited results from clients, and had no formal marketing training.

I felt totally unqualified -

... yet still I invested my time into streamlining my workflows, learning what my clients really cared about (hint: it wasn’t length of project), and designing the *perfect* no-brainer, VIP Day Rate for my clients. 

Luckily I stumbled onto this early on, which allowed me to experiment, hone my processes, and develop my simplified Day Rate Framework that reduced my project timelines from 3-4 weeks, into 1-5 days. 

Same quality
Same deliverables
Same client transformation.

Clients and revenue poured in without much effort in marketing. I grew a reputation for top-notch client experience and kickass deliverables that actually get results.

And all I did was prioritize a more streamlined project process that saved both myself and my clients time and energy.

I had so much free time I was finally able to prioritize growing my business, creating digital courses and products, developing coaching and consulting services, and spending more time away from my desk than I did at it. 

A few months later I started getting asked to share my Day Rate Framework with other copywriters, designers, and service providers. So I hosted the very first Day Rate Genius Masterclass which saw women land dream clients, book out their services 3-4 months in advance, and hit their highest-ever income goals (hello, 20k+ months) within weeks of this event.

Soon, I worked just 4 days a month on client projects (one per week for ease).

This Day Rate Framework was the catalyst for change in my life, and for so many other service providers, too -

now it’s your turn.

Just a year later, I retired my partner from his job and moved us to live in our dream property on the beach in Mauritius - private pool and all 🌴

Oh hey there, ROI 👋🏽

Wondering if condensing one of your projects into a VIP Day would even work for you? 

Short answer: if you’re a service provider or consultant, YES, this is abso-freaking-lutely possible for you. I’ve yet to find one that VIP Days didn’t work for 🔥

The honest truth is - 

I had the same thought when I first heard about Day Rates. had NO idea how I could take a 2, 3, or 5-week project and condense it into something that was quick-turnaround with the same level of value


By developing my Day Rate Genius Framework, I uncovered a simplified, approachable way to condense long projects into just-as-valuable Day Rates.

Sounds impossible? I pinky promise it’s not.
But don’t take my word for it…


…came to me with the goal of scaling her web design agency with simplified VIP services and quickly hit long-time biz goals with booked out Day Rates:

Elizabeth Averyanova, DRG Alumni 

 “Shortly after working with Krystle, I launched a highly successful VIP Day Rate offer that has been consistently booked out 3-4 months in advance since I started offering them!”


…was a busy teacher, mom, and copywriter wanting to maximize her time and energy and learn how to better optimize her time spent on client work.

Corrie Myers, DRG Alumni

“I landed a set of FOUR day rate projects within a week of taking the Masterclass! But more than that, I feel confident about my work and how to offer value to my clients!”


…had years of experience providing great deliverables to her clients but felt like projects always seemed to drag on - she was ready for a change that would give her the lifestyle and time for self-care she’d wanted:

Mirna Segal, DRG Alumni 

“In the space of an hour, I was ready to start selling a new service! I knew exactly how to structure a day rate, what the deliverables looked like, how to market it, what price to start with, and even how to hold a sales call and prep my client before the day! 

I can’t think of another course where I got so much actionable info in such a short space of time.”

It’s time to free up your schedule, increase revenue, and spend more time away from your desk than you do at it.


In. Out. High-Level Transformation.

Here’s where I walk in with my Macbook in one hand and your *Win-Win* in the Other

Day Rate Genius Masterclass

A 2-hour, transformation-focused masterclass teaching you how to uplevel your product-suite with a new, high-ticket Day Rate offer - so you can sky-rocket your income and lessen your workload.

We’ll cover exactly how to start offering this high-ticket service as soon as the very next day.

(Yep. DRG Alumni have been known to book out within weeks of attending 🔥)

From the big picture to the nitty-gritties, we’re talking: structure, process, deliverables, sales calls, and

duh → premium prices.

Get The Masterclass→

Hear what people are saying

In this Masterclass You’ll Learn

What service(s) in your offer-suite are perfect for Day Rates

So you can align your weeks with the perfect balance of what you love and what your clients need.

How to integrate Day Rates into your product suite

We talk upsells, downsells, and umbrella VIP Days so you can maximize revenue effectively.

How to structure your Day Rate for premium pricing

Whether you’re a seasoned pro or new on the scene - learn how to hit your big income goals and still get back your time. 

How to master your Day Rate Process

So you feel confident AF in your rates, offer, and service provided… and so do your clients.

How to deliver an exceptional VIP experience

So each and every client experiences a fine-tuned, white-glove experience SPECIFIC to Day Rates (prompting repeat and referral business).

How to nail the high-ticket Day Rate Sales Call

It’s time to go beyond the script and learn how to show up like the expert you are, locking in VIP project after project.


Plus, I’ll walk you through my biggest secret:

*🤫 - lean in close* 

>> It doesn’t need to just be done in one day << 

*I know, I know, cue all the, “But that’s literally what you’ve been saying, Krystle!” thoughts and listen up close → we’ll go over how your specific projects should be structured and how much time you need. Sometimes that’s a day. But other projects need more time. Instead of saying you can do a Day Rate or not, I say, let’s minimize working time no matter what.

So we'll be talking all things:

  • VIP Weeks + Multi Day Rates
  • Add-On Prerequisites/Research Days
  • Monthly Retainer Day Rates

"Hearing Krystle give alternative examples of how to structure my Day Rate was a lightbulb moment for me. And I'm excited to say I've sold a couple Day Rates already! Ever since I changed the structure to work for me and not against me, it's been working out really well. Thank you so much, Krystle, for offering this class and for sharing your genius with the world!"

Jaimie McDonald, DRG Alumni

Peek The goods •  PEEK THE GOODS   • PEEK THE GOODS •
Take a Peek at The goods

👇🏾First let me introduce you to the classics

120-Minute LIVE Masterclass

Uplevel your product suite to create space for more freedom and income in your life - in just 2 hours flat with this value-packed Masterclass training.

LIVE Q&A, Replay + Long-Term Access 

Take the pressure off knowing you don’t have to do it all on your own. Stay to the end and ask me anything! Or catch the replay, and top up with all future updates, too.

(Valued at $975)

But when I sat down to make DRG, I didn’t just want to give one or two ‘nice’ little resources the host probably doesn’t even use themselves.

I made it my mission to give you everything you might possibly need.


You’re getting the *exact* resources I use within my own business to make launching your VIP Day Rate easy-freaking-peasy.

Day Rate Strategy Spreadsheet

Get strategic about your offer, deliverables, marketing, and high-ticket price-tag for optimum growth this year. This guided workbook will take you through the strategy behind building a no-brainer, bookable Day Rate offer.

(VALUED AT $147)

Day Rate Workflow Toolkit

Keep your energy high, your client happy and the referrals coming in with the exact workflow behind a smooth + easy Day Rate.

Day Rate Workflow Planner
Workflow Templates

(for Clickup + Asana)

(Worth $147)

Be intentional about your inquiry process (and know exactly what to say) so you can nail the sale every damn time.

With application questions and email templates to make the inquiry process a breeze.


Client Inquiry Guidebook

Savvy Sales Call Script

Don't be resigned to cringey sales convos or low close rates - Get the Step-by-Step Guide to closing your Day Rates with confidence.

So there’s nothing holding you back from signing your first (or next) VIP Day Rate client.

(Worth $197)


Never worry about what to charge again with this cherry on top

Take the pressure off knowing exactly what to charge with this fully customizable calculator that takes into account your industry, results, and the expertise you bring to the table.

The Day Rate Genius Calculator


(Worth $197)















So consider...

If all that this did was

allow you to work 30% less than you do right now.

If all that this did was

remove overscope projects and burnout from your weeks.

If all that this did was

give you back your most precious resource - Time...

What would that be worth to you?

For me, I know I would’ve paid a lot more than $1760 when I first jumped into Day Rates just to get the strategies, processes, and resources in a fraction of the learning curve and way fewer headaches. 

Especially now knowing that this one single Day Rate offer has since generated 6-figures in revenue for my business.

But I’m all about making things both value-packed and accessible. 

So that’s why…

all the resources (and the incredible 😘  bonus)

Day Rate Genius Masterclass

are only $397!









ONLY $397






Get instant access to Day Rate Genius Masterclass

A 2-hour Masterclass teaching service providers and consultants how to launch high-ticket VIP Day Rates to sky-rocket your - okay okay you know what it’s all about. Start learning how, now.


Corrie Myers, DRG Alumni

"The return on investment is kind of unreal..."

"If you're overwhelmed with your current workload or feeling like you hate client work, it's time to try Day Rates and the Day Rate Genius Masterclass is the best way to get started ASAP."

DRG helped me create an amazing client experience for my VIP Day. It also helped me figure out exactly how to price it, what to offer, and how to create an amazing sales page for it - I loved this training and thought Krystle did a great job over-delivering!

Above all, the biggest benefit is to learn that you can really create the Day Rate in whatever way best suits YOU.

– Katie O’Brien, OBM + Funnel Builds



I feel so confident that the Day Rate Genius Framework will transform your business ('cause the client proof speaks for itself) that I'm offering a 14-Day, full money-back guarantee.
If you feel like DRG isn't helping you after 14 days of implementing the unique Day Rate framework and using the comprehensive resources - just send me an email and I'll give you a full refund - just like that. 

All you have to do is go through the training and start putting the strategies into practice, then let me know within two weeks if you feel like DRG's not what you were looking for (which I'm pretty sure it will be).


You'll either walk away with confidence, clarity and clear next steps or you get your money back - 100% Risk Free.
(sounds like a no-brainer to me)

Join DRG Now →

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in DRG. We offer a 14-day refund period for purchases of particular courses from the KC Course Suite. However, in order to qualify for a refund, you must submit proof (as detailed below) that you completed the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 14 days of enrollment, contact our support team at hello@krystlechurch.com and let us know you’d like a refund by the 14th day at 11:59 EST. You must include your coursework with your request for a refund. All refunds are discretionary as determined by Freedom Found Co. Pte. Ltd.

The work that you need to submit with your request for a refund includes ALL of the following items:
- Screenshots/pdf of your finished workbooks and resources;
- A live link to your website or Social Media Profile that shows consistent posting about Day Rates;

You must also be tagged via ThriveLearn as having watched the Day Rate Genius Masterclass.

We will NOT provide refunds more than 14 days following the date of purchase. After day 14, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 14 days, and attach the required complete coursework as outlined above, you are required by law to complete the remaining payments of your payment plan.

If you have any questions or problems, please let us know by contacting our support team directly. We can be reached at: hello@krystlechurch.com.

Terms of Service

Day Rate Genius Masterclass is perfect for Beginner-to-Advanced Copywriters like:

→ Pro Copywriters

→ New Copywriters

→ Copy Editors

→ Content Writers

→ Social Media Writers

→ SAAS Copywriters

→ Email Copywriters

→ Website Copywriters

→ "Everything" Copywriters

→ Blog Writers

→ Freelance Copywriters

→ Agency Owners

So, if the idea of working just a few days a month on high-ticket offers (so you can spend the rest of your time however the hell you’d like) lights you up inside, this Masterclass is for you.

This Masterclass is a Can’t Miss If…

You’re Tired of the Daily Grind

And you want to finally get out from under that endless pile of client work.

You’re Ready to Make More While Working Less

And enjoy the freedom of time and energy Day Rates provide.

You Want to Prioritize the Growth of Your Own business

And bring sustainable high-ticket income in, month-after-month.

Hi, I’m Krystle Church.

Copywriter Agency Owner, Business Mentor, & Chief Margarita Drinker
(shhhh - don’t tell my boss 😉)

I’m a full-time world traveler, Email Expert, and Business Mentor who helps female copywriters build and scale the business of their dreams.

In just a handful of months, I built an in-demand, sustainable, and highly-profitable service-based business while only spending 4 days a month on client work…

And I’m here to teach you to do the same.

You’ve gotta hear what Jaimie has to say 👇

If you’ve already tried Day Rates and it didn’t work for you -

If you’re new to Day Rates...

 get the scoop on how they revolutionized Mirna’s copywriting business 👇

Have you ever done Day rates before?

 *slides glasses down nose* Let’s do some math.

But what’s it REALLY worth to you? 

Let's say your current project rate is 2k.

Using the Day Rate Genius framework, you can easily create a Day rate offer that replicates that.
(Yep, 2k in a day, - Feels damn good, right?)

Right now, DRG costs just $397.

So after just selling ONE VIP Day and you’ve already 5X’d your investment.

From. One. Day.

But, following the pace of past alumni, you’ll more likely be booking out several days a month.

So let’s update our calculations:


per VIP Day Project

x 3 days

(I like to calculate conservatively, so let’s assume you book less than one per week)

(For just three days worked that month. You just 15X’d your investment.


And let’s be honest - depending on your industry, 2k isn’t even a lot for a day rate 🤭. 

(Get the Day Rate Genius Calculator to learn specifics)

If you price your services more within industry standards, you’re looking at much more than that, rolling into your stripe account all while you’re working on limited, just right, projects.

Sounds like a no brainer.

Now only $397

Say no more, I’m in! →

I’ve listened to three other day rate/VIP Day trainings before Krystle’s and none of those gave me the solid, well-rounded info that I got from Krystle’s training. If someone told me they wanted to get into Day Rates and asked which training they should do, I’d say Krystle’s in a heartbeat.

Krystle gave me the confidence to make the call on how I want to run my business, rather than how I thought I had to.

– Mirna Segal, Copywriter

It's time to make a change

EARNINGS DISCLAIMER: Results and income earned will vary based upon your individual circumstances, the effort and education of your business’ employees and management, the business model that is implemented, and market forces beyond anyone’s control. While we make every effort to ensure products and services are adequately represented, we make no claims as to the results you will personally achieve. The testimonials are hereby used for educational and exemplary purposes only, and while they show real experiences from past clients, their business’ results, alongside Krystle’s, are not necessarily deemed typical. Any statements about potential income you could possibly earn made by Krystle Church Consulting of Freedom Found Co. Pte. Ltd. are estimates only of what we think you can possibly earn.