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Hey Copywriter —

Because, right now, for a lot of copywriters, it feels like this:

You’re doing all the things you’re “supposed” to do — or at least some version of them. 

You’ve tried posting. 
You’ve thought about pitching. 
You’ve followed advice from people who swear this is the thing that works now.

 And occasionally, something does work.

It’s just not predictable enough to stake your 2026 goals on.

Besides, you’ve had clients already - some good ones, too. But when you zoom out and take a birds-eye-view look at the business, there’s a long way to get to where you want to be:

You want more clients (better, higher-paying ones, hopefully!)
You want a few more retainers to increase your monthly safety net
You want to stop feeling like every ‘no’ you get is keeping you stuck in a past version of your business - that you should be further along by now.

Oh, and you know that with your years of experience under your belt at this point, it’s high time you raised your rates…

But getting pushback on new prices feels too risky right now when you don’t know where your next inquiry is coming from 🫠

And the hardest thing is…

When clients DO reach out, they're saying things like:

"What's your best price?"
"We're also getting quotes from a few other copywriters, just so you know..."
"What’s the difference between hiring you or just having our team try AI first?" // "Can you just make us a custom GPT so we don’t need to book repeat projects?"

And if you have to have one more ‘justify how you’re different than our team using AI’ conversation with business owners who don't want to pay your rates—or don't understand the strategy that comes with good copywritingyou may just delete your website and crawl into your copy cave to binge another Diary of a CEO never to be seen again.

So you're stuck in this loop:

→ You’re not working with the kinds of clients you really want to
→ You want to raise your rates to hit your 2026 goals but you're worried about pushback
→ But you don't have enough inbound inquiries to justify saying no to projects that don't fit the new version of business you're building.

Things are going okay—but you know they could be way better.

What if the reason you're not signing more clients has nothing to do with your copywriting skills?

→ You want to know that if you decide to raise your rates, you won’t immediately scare everyone off

→ You want to know that when you put yourself out there, you’ll attract clients who actually get what you do — and aren’t just shopping around for the cheapest option 

→ You want to know that you don’t have to feel obligated to take on every project just to hit your income goals and can, in fact, say no to the wrong ones and save your sanity

What you actually want is for client acquisition to stop feeling so uncertain—

And why is that?

You want consistency you can plan around. Enough momentum to stop second-guessing every effort you put in. Enough confidence in your positioning that you don’t have to attempt to explain — or defend — your value on every single discovery call. 

But, despite all your valiant efforts, that’s not happening for you yet— 

Aka — to a client who doesn’t know you yet — you look a lot like most other capable copywriters....a “writer for hire” instead of someone who solves a specific problem that ultimately helps your clients make money…

Same types of services.
Similar promises & messaging.
Comparable track record & client testimonials… 

Meaning, when a prospective (dream) client comes across your website or LinkedIn, they don’t yet have a clear reason to believe that hiring you will produce a different result than hiring someone else who looks just as capable.

And when clients can’t clearly see that difference, they (unfortunately) don’t jump at the chance to hire you. 

Instead:
They compare prices.
They talk to multiple copywriters at once.
They ask about timelines and changing the scope to be as “lean as possible”

This is why so many of your leads ghost you after you get on a call or send over a proposal—

Because when your strategic value isn’t immediately obvious, clients default to price or choosing the copywriters who are differentiated as strategic partners.

What you need to know is this:
In a cautious 2026 market, that uncertainty is enough to pull your prospect’s attention in a different direction.

Which leaves you justifying your pricing, with openings on your calendar that you aren’t filling with dream clients, and feeling like you’re in feast or famine mode, ricocheting between booked out months and wondering where your next client is coming from.

You’re Being Seen as a “Commodity Copywriter”

Because, Right Now…

You KNOW that when clients hire you, you give them your ALL.

You help them uncover holes in their marketing strategy that just any ol’ copywriter wouldn’t do for them.

And you bring a level of strategic partnership to the table that positively influences the results of your project, yes, but multiple other marketing initiatives they have on their plate, too—

But until your strategic value is clear, clients can’t factor it into their decision and know why you’re the no-brainer, must-have copywriter they’ve been missing.

Meaning it’s time to make sure you’re no longer seen as "just the writer," aka someone who delivers a thing, not someone who guides their strategy…

And make you hireable as f*ck.

Excuse my French 🫢

And the most frustrating part is,

The copywriters who are consistently attracting and booking wishlist clients don’t leave this to chance—

→ They have a simple, repeatable Leads-to-Clients System that:

✶ Puts their positioning in front of the right clients

✶ Creates consistency in their revenue instead of random dips where no one is hiring them

✶ And makes organic inquiries feel like the norm & something predictable that they can rely on…

Which is why they’re able to raise their rates with more confidence. Get seen and recognized as a top copywriter in their niche. Say no to the wrong projects. And grow their business, revenue, and reputation!

If you are finally ready to position yourself as your clients’ No.1 Choice & reach (or surpass?!) your 2026 revenue goals —

It’s high time I introduced you to…

AT THIS POINT, YOU’RE PROBABLY WONDERING…

They have two things in place that are working for them — and they have them in this order:

“What do the other, booked-out copywriters have that I don’t?”

After looking inside over 400 copywriting businesses, I can tell you with confidence that they’re not (necessarily) posting more or hustling harder to get clients. In fact…

1. They’ve Positioned Themselves as a Strategic Hire

Aka:

→ Can a client immediately tell who you’re for?

→ Can they tell why you exist instead of another copywriter?

→ Can they tell what problem you solve better or differently?

Positioning = is what turns you from another “option” → to “obvious” choice

And it’s the primary reason your new client feels relief when they find you.

*****

2. They Have a Repeatable Leads System that Attracts Clients to Them

Even the strongest positioning won’t help if clients never see it.

If you don’t know how to get on the right people’s radar…

If you’re relying on referrals, random inquiries, or “hoping this post lands”…

If every new lead feels like you got lucky…

Client acquisition will always feel inconsistent — no matter how damn good of a copywriter you are.

A 12-week, "Done-With-You Buildout" where you’ll learn how to attract 2-3 wishlist clients per month & become the most hireable copywriter in your niche!

Camp!

Krystle + Dale here, good to see you!

Here’s what’s going down…

We're taking only 15-20 copywriters into our Zoom Room for 12 weeks to build your unique positioning and client acquisition system together—in real time.

This is live, hands-on coaching where we look at YOUR business specifically and show you exactly what needs to change, what to build, and how to implement it so you start seeing results while we're working together.

Every week, you'll show up to our live sessions and we'll work through:
→ Your positioning and how you're being perceived in the market right now
→ Your messaging and why ideal clients aren't choosing you over other options
→ Your services and how to frame them as strategic partnerships (not just deliverables)
→ Your Leads-to-Clients Pipeline and which tactics actually matter for YOUR niche in 2026

Dale and I will be coaching you through it all—giving you feedback, catching what you're missing, and showing you what's working (and what's not) so you're not guessing or second-guessing yourself for another year.

The group is small on purpose. We want to know your business. We want to see your wins. We want to help you troubleshoot in real time when something's not working.

By the end of 12 weeks, you'll have:
✶ A clear, differentiated position that makes you the obvious must-have copywriter in your niche
✶ Messaging that positions you as a strategic partner (not "just the writer")
✶ A repeatable pipeline to help bring you new wishlist clients every month
✶ The confidence to raise your rates—and the client flow to back it up

And you won't be building any of it alone 🤗

We've run this program before and watched copywriters book retainer clients, raise their rates by thousands of dollars, and finally feel like they're in control of their business—all while we were building their client-attraction systems together.

And we’re doing that, for a select group of copywriters, again to kickoff 2026 🥂

Copywriter

Camp

System

Copywriter

The

Instead of you “winging it” solo, over the next 12 weeks, we’re going to leverage three Frameworks that make up the Leads-to-Clients System in this order…


PHASE 1. YOUR UNIQUE POSITIONING & DIFFERENTIATORS
→ In this first phase, we’ll fix how you’re being perceived (ahem, via your Positioning + Strategic Partner framing)

Most copywriters who work freelance or own their own business generalize their services (even when they think they’re being specific in what they do and how they’re different to others) which leads to their ideal clients not seeing what’s so great about THEM.

Because of that, they don’t book the quality or quantity of clients they actually want logos of on their website.

Instead, Dale and I approach your client-winning system by first helping you find, refine, and master your unique positioning and differentiator in your industry so you can be the *Chosen One* and have perfect-fit clients lining up for you to battle their sales page, websites, or content on their behalf:

To do this, we’ll walk you through how to apply our proven frameworks & install them into your copywriting services:

  • Strategic Partner Positioning Method - Our System for creating/refining your Signature Service offer & Messaging, proven to increase inquiries, engagement & booked projects.

  • Proprietary Framework & Market Differentiators - With this, you’ll learn how to differentiate yourself and build trust - resulting in faster sales and more “yes”es on Sales Calls.

Which leads me to…

PHASE 2. THE LEADS-TO-CLIENTS SYSTEM (AKA YOUR LEAD GENERATION)
→ This phase is the in-real-life deployment of your unique positioning and differentiators we created in Phase 1. Together, we’ll build the Leads-to-Clients Pipeline that puts that positioning in front of the right people consistently.

Focusing SOLELY on providing only ‘how-to’, ‘entertaining’, and ‘value’ posts, or DMing leads in the hopes it’ll turn into a sales conversation, is a surefire way to get friend-zoned (at best). 

In-Demand Copywriters do things differently.

Instead, we first help you create your lead pipeline and identify HOW you want to get clients (we’ll have two focus areas: Direct Outreach using my infamous, non-salesy, ‘No-Pitch, Pitch Method’, and Content Marketing so you can build simple systems via each avenue, letting you choose where you want to put your focus). 

Learn our system to create and deploy a cohesive Content Plan & Pitch Plan that gets attention and prompts inquiries so you can take back control of your project calendar.

If you’ve got a small audience, no problem. 

>> Some of our most successful copywriters have started with zero audience, and still have none because they love using the ‘No-Pitch, Pitch Method’ so much. Others started with zero followers and took our strategies to grow an audience of warm & engaged prospects who buy their services and products! 

While we encourage you to try all methods while in the program to see what works, this is highly personalized to how you’d like to show up and engage with quality leads!



ALL IN ALL: 
You’ll learn the exact strategies that move someone from first contact to repeat client.

“I have zero worries over where my next client is coming from!”

The copywriter that inspired this program followed our Step-By-Step Framework to build out her Leads-to-Clients system, and within a few weeks, it started working for her:

Six months later she said:

It didn’t take much time for her to change how clients perceived her copywriting brand and bring in real results! 👏👏👏

“Since we updated my messaging and created a content strategy (no more posting out of panic!), I have leads coming to me. It feels easy!

Now that the worry and stress over finding the next project are not taking up mental space anymore, I can finally focus on those big business plans that have been brewing in my mind for years.”


Here’s what Michelle said:

🥂 First she acknowledged her ‘post-at-random’ method to get clients wasn’t working for her

🥂 Signed up to work with Dale & I in one of our private containers

🥂 Learned our proven Messaging & Positioning Strategies

🥂 Submitted her copy to me for review and implemented changes

🥂 Over 12 weeks, laid out her Leads-to-Clients System

And Voilà! Booked out consistently.

And now we want to help YOU!

At this point, we’ve helped many dozens of copywriters do the same thing… 

Get Dale & Me In Your Pocket Every Week This Season:

12 Weeks Is All You Need To Set Up Your Leads Pipeline System! 

Join us and get:

✓ Weekly Live Trainings & Coaching
✓ Pop-Up Messaging Workshopping
✓ Pitch Copy, Content & Asset Review
✓ Access to The Leads-to-Clients Pipeline Framework
✓ Private Community of Copywriters
✓ Daily Q&A and Coaching support with Krystle & Dale (M-Th)
✓ The Exact Steps to attracting more wishlist clients and putting their projects on your calendar

Curious and think it might be a fit? Click below to fill out a few questions, and if you meet the qualifications, you’ll be invited to book a call with Krystle or Dale 🙂

*You understand that by joining Copywriter Camp, you’ll get education, coaching, copy feedback, and support to finally get clear on how to market your business and land ideal clients month after month.

We’ll meet approximately once every week + you’ll get access to the Copywriter Camp Community to get feedback on Messaging, Leads, and Sales deliverables you’re creating.

The Investment?

Your investment to master your Leads-to-Clients System (so you can start attracting 2-3 wishlist clients every month) inside Copywriter Camp follows the “Pay as you play model”

Which is why you can get started today for just $996/Month in a Normal Bunk.

[Or $2990 one time for the whole 3-month program].

  • Weekly Calls Serving Up Live Trainings and Coaching so you can learn Lead Generation techniques and strategies that are working for copywriters today (held on Mondays @ 11AM ET)

  • Pop-Up Workshopping for Messaging + Content Feedback so you know if what you’re saying is on track or not

  • Private Community with Daily Q&A Support so you get your real-time questions answered – we go deep on responses here M-Th!

  • Accountability & Step-by-Step Structure so by the end of 12 weeks, you have your Positioning & Leads-to-Clients System built out and ready to attract wishlist clients!

THE CAMP EXPERIENCE 

APPLY TO COPYWRITER CAMP


We kickoff in February and enrollment is super-duper limited, apply to join us now.

Guarantees or Big Life Changing Promises?

There’s no guarantee, or refunds of any kind. 

If you’re looking for someone to do the work for you, this is not for you.

But if you’re a Copywriter, Content Writer, or Email Marketer ready to roll up your sleeves with us and get to work using the systems that are already helping our copywriter clients… this is for you.

Kinda braggy but I just can’t gate-keep these Success Stories:
From Charlotte…

“When Instagram doesn’t put me in front of many dream clients, knowing I can show up in their inboxes in a way that is helpful rather than spammy is so empowering. 

Before I joined Copywriter Camp I was doing everything I could to finance my team after AI disruptions caused a lot of damage to our retainers and cut the business revenue in half. I was working well over 40 hours a week on every marketing effort I could think of to bring the workload back up.

Now, I can’t believe I’m making genuine connections with influential women who have hundreds of thousands of social media followers and multi-six-figure businesses. I also am now much more confident that my business is AI-proof! 

(The proprietary framework Krystle & Dale helped us create is such an easy win to instantly show that ChatGPT can’t do what a Copy Strategist can. No one is going to argue against that, and I shout about this framework 24/7 now.)

Krystle & Dale shocked me every time with the level of detail in their support. I have NEVER known two people be more dedicated to providing feedback. They literally couldn’t have been more generous with their thoughtful responses. Responses that go above and beyond any kind of coaching feedback I have ever received. I’m a writer and I still don’t even have the words to articulate how transformative their feedback is.

If you don’t hire Krystle and Dale, you will put your business growth, progress, and happiness back by years —

I have hired coaches for 6 and 12-month programmes. I learnt a million times more from them in 12 weeks!

Krystle & Dale’s cold pitching strategy is gold. I haven’t even had time to follow up with most of the prospects I’ve emailed, yet 13% have replied asking for an audit, with some also then asking for info about working together. I’m confident that getting back in touch with these prospects over the next few weeks will see this rate increase, and I’m confident I will secure dream projects from this method! 

The cold pitching strategy has also, for the first time, shown me I can offer my services to the people I really want to support. 

Having YOU BOTH in my life has been the biggest gift. I have never met anyone who is more knowledgeable about the copywriting industry. You have transformed not only my business but my life too. 

If I had to sum up Copywriter Camp in 3 words? Motivating, Confusion-Clearing, Empowering”

From Krystal…

“I would get Discovery Calls booked, but I had no buyers —

This was a new struggle that seemed to come out of nowhere after not getting any leads for 3 months straight. I knew Copywriter Camp was exactly what I needed.

This program has really helped me dial in on my messaging. Before, I felt like I was all over the place and I think that’s one of the reasons I hadn't been booking clients. Not being clear on my signature services or really knowing what I was offering was also making me feel insecure on my sales calls and was holding me back.

The clarity I have now gives me newfound confidence! 

I recently had a sales call with a prospect and I can confidently say I don't think I would have booked her project without your guidance! 

You two helped with so much more than lead generation! You helped my confidence, mindset, messaging, and so much more! So grateful for you guys, and I know I have all the tools I need to get more sales in the near future. Can't wait to work with you guys again!

If you're having struggles with lead generation and getting clients consistently, you need Copywriter Camp! 

Krystle & Dale hand you all of the templates you need for super honed in cold emailing (that actually works in 2024), social media, and help you come up with the perfect lead magnets to start growing your email list. They truly want you to succeed, so they give you all the tools you need to grow your audience and leads, and hold you accountable, getting you to your goals faster.”

From Gizelle…

“The number 1 benefit of joining Copywriter Camp was getting feedback on crafting my messaging so I'm super duper clear on how to talk about my offer.

When it comes to getting in-depth feedback on your messaging and copy, there’s no one else out there doing it like they are. It was supportive and eye-opening.

I initially signed up because I NEEDED new clients. And the ones I'd found before were warm contacts, so after those projects ended, I wasn't sure how I would find new ones. Working with Krystle and Dale means I now know what steps to take and what principles to apply to get a solid, consistent lead gen motion.

For example, I definitely have more clarity on my messaging and how to reverse engineer it if I need to. But a huge achievement for me was learning to adopt 'emotional neutrality' as a principle which increased how much action I took. Because of this my pitches have a 79% open rate, 7% reply rate and of those, over 66% have booked sales calls with me! Now I see a path forward.

What surprised me the most about Copywriter Camp was how hands-on it was. These programs tend to leave us to our own devices, but Krystle & Dale check in, follow up, and answer our questions in such detail. 

I would tell any copywriter who is on the fence about investing – it's worth the money.

Krystle + Dale, your marketing is top tier and your follow thru is god level. I'm proud to be a student of yours!

From Val…

“During the program, I booked 6 sales calls with leads I found already in my audience or from cold pitching - more than I had booked all year!

Before, I had no control over my sales process. I was showing up to work everyday stressed because nothing I was doing to try and find clients felt like it was working. I was seriously doubting whether or not I was capable of running my business and felt so defeated. I knew I had to learn the skill I was missing!

This program helped me feel like I was finally running a business. I finally learned how to actually talk with people about how I could help them or make them interested in learning more. I now feel more confident in my ability to go out and get business on my own instead of waiting for it to come to me.

I am very grateful for the thorough reviews and feedback on everything - from the Messaging Wheel to the cold pitches!! I couldn't have created such comprehensive tools without you both!

My biggest win has been learning how to start taking control of the sales process myself, how to actually do sales activities, and focus on what tasks will help me achieve my ultimate goal of booking 2 website copy projects per month.

If you feel like sales is the missing skill you need - or like you show up to work everyday and pour your heart into your business but you aren't seeing results or making the money you want - do it!! Krystle and Dale completely reframed the priorities in my business and helped me create a path forward to achieve the goals I've been trying to achieve for so long!

And I was so surprised by the community of women! I wasn't expecting to make such wonderful connections :) 

This program is really everything I needed. I am so excited to go out and get my two website copy clients per month - thank you thank you thank you!!”

From Harumi…

“This is the first time I've experienced incredible clarity since starting my entrepreneurial career years ago - and just landed a 3-month retainer client I’m so stoked about!

I decided to join because I was struggling to bring more business in on a month to month basis and I wanted help pivoting my brand.

Now, Copywriter Camp is reigniting the fire for my business and keeping me on track. It’s taught me how to be more dedicated to the selling component of my business, and how to practice emotional neutrality so I don’t take things so personally that it prevents me from trying again. 

In addition, Krystle and Dale offered lots of insight, challenging my perspective and allowing me to dive deeper into my messaging and develop it to match my rebrand and new niche - one of my biggest wins in the program. It feels so good to speak to a specific audience versus a general audience.

I was surprised at how in-depth the feedback was. I received paragraphs of recommendations and thoughts about my copy, messaging, social media captions, and lead magnets which was both helpful and applicable. It forced me to think about my copy from a totally different perspective - one that wouldn't occur to me unless I had quality coaches guiding me.

>> If you're feeling stuck or struggling with your direction, Copywriter Camp is for you. 

>> If you don't know how to reach out to clients effectively and want to build confidence in your outreach strategy, sign up! 

>> If you want a thorough examination of who your target audience is, what they want, what problems they have, and how you can resolve them, this is for you. 

>> If you need the extra push and accountability to take action towards any of your business goals, Copywriter Camp will support you!

Krystle & Dale, I want to thank both of you for your dedication, support, and expertise during this intensive 12-week program. I've learned so much from you and I'm excited to continue implementing your pipeline strategies!”

From Sarah…

“I joined Copywriter Camp so I could get the support I needed to get my copywriting business back on track.

After 12 weeks together, I am so much more confident in writing marketing materials for myself which was something I really struggled with before! 

Now, I'm walking away with:

  1. Confidence in my business
  2. A mindset of, "I know what to do to see results,” and that's helped boost my confidence tremendously!
  3. Such a connection with the other campers! 
  4. A new level of clarity around my messaging, brand, and steps to get clients and book myself out!

If you’re thinking about signing up to Copywriter Camp - Do it!! It's 100% worth it and is so much more in-depth than other coaching programs. You'll be blown away by how much support you get and everything you'll learn.

The other thing that surprised me was the way Krystle & Dale go about cold emailing. When I first learned to cold email - it was so painful and horrible - I was being told I needed to send like 15-20 emails a DAY and it was such a time and energy suck and felt like everything weighed on a single email. Their method feels way more approachable and way less pressure.

Krystle & Dale, you guys are literally so amazing and I'm so grateful I took the leap to join this program. I'm so excited to see where my business goes from here. I feel like I have all the tools I need to really make this happen and get out of corporate life for good. Thank you!!!”

← Hiya! That’s us! 👋

We’ve worked with dozens and dozens of copywriters to help them transform their “post-and-pray” or “hoping-someone-sends-me-a-
referral” non-systems into a:

Repeatable, client-attracting and converting, Lead Generation System…

>> That not only lands our copywriters new projects, but positions them as the most desirable choice for their ideal clients —
ensuring they get to work with clients they can’t wait to get up and help in the morning 🌟

MEET YOUR MENTORS

Whew! They kinda took the words right outta my mouth —

There’s pretty much only one more thing you need to know…

APPLY TO COPYWRITER CAMP


PSSST — We usually only teach this stuff to our high-ticket clients but FOR THE NEXT THREE MONTHS we want to pass on what’s been working for the copywriters we coach so you can get your 2026 on track:

*Spoiler: We updated everything about this program and curriculum in the past 6 months, and continue to do so, to make sure it’s the most up-to-date client-attraction strategies you should be using in 2026.

…You’re not just getting a comprehensive live-taught curriculum to fill in all the costly gaps in your marketing & lead generation process (or lack thereof)

…Nor are you just getting two coaches for the price of one (aka double the support, the replies, and in-depth feedback)

…And you’re certainly not just getting the missing skill sets that’ll serve your lead pipeline for years to come

→ You’re getting the most relevant marketing and Lead Generation program out there, right now, for copywriters — that’s not only teaching what’s working today (vs. stale curriculum from 4 years ago) but doing so while you walk hand-in-hand with two coaches as dedicated to your success as you are.

(For an investment of ½ of what it should be 🙀)

All we need to know is → you taking one of the limited spots?

Apply today and let this be the moment you get to exhale knowing you have two dedicated coaches on your team, ready to give you clarity and a path forward to the thriving copywriting business you want.

And Copywriter Camp gives you the system to make you undeniable.

…So let’s freaking go, my friend!

Strategic Partners do 😉 

No matter how good your work is, "commodity copywriters" don't get to set premium rates or have consistent demand…

APPLY TO COPYWRITER CAMP