To do this, we’ll walk you through how to apply our proven frameworks & install them into your copywriting services:
- Strategic Partner Positioning Method - Our System for creating/refining your Signature Service offer & Messaging, proven to increase inquiries, engagement & booked projects.
- Proprietary Framework & Market Differentiators - With this, you’ll learn how to differentiate yourself and build trust - resulting in faster sales and more “yes”es on Sales Calls.
Which leads me to…
PHASE 2. THE LEADS-TO-CLIENTS SYSTEM (AKA YOUR LEAD GENERATION)
→ This phase is the in-real-life deployment of your unique positioning and differentiators we created in Phase 1. Together, we’ll build the Leads-to-Clients Pipeline that puts that positioning in front of the right people consistently.
Focusing SOLELY on providing only ‘how-to’, ‘entertaining’, and ‘value’ posts, or DMing leads in the hopes it’ll turn into a sales conversation, is a surefire way to get friend-zoned (at best).
In-Demand Copywriters do things differently.
Instead, we first help you create your lead pipeline and identify HOW you want to get clients (we’ll have two focus areas: Direct Outreach using my infamous, non-salesy,
‘No-Pitch, Pitch Method’, and
Content Marketing so you can build simple systems via each avenue, letting you choose where you want to put your focus).
Learn our system to
create and
deploy a cohesive
Content Plan & Pitch Plan that
gets attention and
prompts inquiries so you can take back control of your project calendar.
If you’ve got a small audience, no problem.
>> Some of our most successful copywriters have started with zero audience, and still have none because they love using the ‘No-Pitch, Pitch Method’ so much. Others started with zero followers and took our strategies to grow an audience of warm & engaged prospects who buy their services and products!
While we encourage you to try all methods while in the program to see what works, this is highly personalized to how you’d like to show up and engage with quality leads!