→ Sending out yet another cold email that may never actually get opened
→ You’ll keep tweaking your site & LinkedIn bio *just one more time* trying to catch your Ideal Client's attention
→ Grinding out more copy for that client who keeps pushing back on your prices…
...And book out your upcoming copy projects months in advance.
Get in conversations with your most Ideal Prospects within hours
Turn those same Prospects into Paying Clients
Which is why, despite all your valiant efforts to become a skilled copywriter, to show up daily, to draft that post that takes you 186 minutes, wait for 12 likes, spend 3 hours crafting a reply email to the only prospect that dropped into your Gmail this month, send it, wait for Streak to tell you it’s been read and receive no response…
And do it again tomorrow… just hasn’t been working.
Instead, us copywriters had to figure out through blood, sweat, and countless conversations about clients deciding to “Give AI a try” that…
ACROSS THE BOARD:
Knowing how to write damn good copy is just NOT enough to grow a copywriting business in 2025
Expecting companies to value your “years of experience” without additional trust-builders doesn’t work anymore.
“Post-at-Random” doesn’t work anymore.
“Waiting-for-a-Referral” doesn’t work anymore.
🤸 There are more copywriters in the market than ever before
Because fundamentally, how clients find, vet, and choose copywriters today has changed:
🫣 And old strategies—like content grinding, “visibility for visibility’s sake”, or waiting for leads to magically inquire—just don’t hold up
Grabbing the attention of those clients is what’s gotten harder 💪
There are more than enough high-paying clients to go around…
AND EVEN THOUGH
But not for the copywriters Dale & I coach 😉
🤔 Clients are much savvier now (aka they’re more discerning (and selective) about who they hire), meaning…
We’ve personally coached dozens and dozens of copywriters to help them transform their “pitch-and-pray” or “hoping-someone-sends-me-a-referral” non-systems into a:
Using our proprietary
“No Pitch, Pitch Method”...
>> That not only lands our copywriters new projects, but positions them as the PREMIUM choice for their ideal clients —
ensuring they get to work with brands they can’t wait to get up and write for in the morning 🌟
Repeatable, client-attracting and converting, Lead Generation System…
Whether you’ve tried cold pitching and it flopped, or you’ve avoided it altogether because it felt gross or outdated…
This is the method that changes that.
The cold outreach that works in 2025 doesn’t sound like a sales pitch.
It doesn’t ask for a call in the first paragraph.
And it definitely doesn’t look like the templates you’ve seen recycled a hundred times.
It looks like trust.
It sounds like relevance.
It reads like you already understand their business better than 90% of people in their inbox.
The No Pitch, Pitch Method helps you build credibility from the first line—so you’re seen as a partner, not an order-taker.
Cold Pitch Genius is the simple, proven system copywriters are using to get 11% ‘yes replies’ to their pitches & quietly land premium projects—without cold spamming or endless social media marketing.
...And this isn’t a typical pitch method:
→ It’s a positioning-first method—meaning your email frames you as a credible expert from the very first sentence, not just another copywriter pitching for gigs.
In just 60 Minutes, you’ll learn how to:
...Equipping you with a repeatable, customized outreach system that gives you full control over your project pipeline.
When A-List Copywriter Kim Krause Schwalm saw this private training from our high-ticket mastermind, she immediately asked if her audience could have it too. Now that they do, we're giving our list 24 hours to get in on it, too! We’ve never included it with Cold Pitch Genius before—but you’re getting it now because Kim asked nicely)
Inside this exclusive bonus training, Krystle breaks down how to:
→ Increase your average order value—without changing your normal services
→ Use add-ons and proposal structure to naturally upsell your services
→ Unlock more revenue from the leads you already have—no promotion, no extra marketing, and how to sell these without even verbally mentioning them to your clients
It’s short, sharp, and packed with examples you can start using immediately.
Our FFC coaching members have used this to quietly unlock thousands in revenue with zero new leads—and now, you can too.
Tap Here! It's fun!
That’s common. Most cold pitches fail because they don’t make it easy for the reader to say yes.
They’re either too vague, too self-serving, or too focused on getting a call—instead of showing why a conversation is even worth having.
Cold Pitch Genius flips that.
You’ll learn how to write short, specific, highly-relevant messages that signal credibility from the first sentence. So your prospect knows—without needing to guess—why it makes sense to respond.
When you email with clarity and relevance, cold pitching doesn’t feel like a long shot (just ask our students!).
→ It is a smart, simple way to get in conversation with ideal clients asap.
Neither do we lol — and you won’t have to.
Cold Pitch Genius is not a numbers game → it’s a positioning-first method designed to help you send fewer, better pitches that actually turn into real conversations with your wishlist clients.
With our ‘No-Pitch, Pitch Method’ & Templates, instead of blasting out 50 emails hoping one gets a reply, you’ll learn how to identify high-quality leads and send tiny batches of thoughtful emails that make people want to reply.
Our students have landed premium projects, filled last-minute spots, and even booked retainers—without ever touching mass outreach.
→ Because when your message is undeniable, relevant, and clearly positions your value?
You don’t need volume. You just need a few of the right people to say ‘yes’ and ask for info on how to work with you ← something our CPG students love getting used to ;)
Neither do we lol — and you won’t have to.
Cold Pitch Genius is not a numbers game → it’s a positioning-first method designed to help you send fewer, better pitches that actually turn into real conversations with your wishlist clients.
With our ‘No-Pitch, Pitch Method’ & Templates, instead of blasting out 50 emails hoping one gets a reply, you’ll learn how to identify high-quality leads and send tiny batches of thoughtful emails that make people want to reply.
Our students have landed premium projects, filled last-minute spots, and even booked retainers—without ever touching mass outreach.
→ Because when your message is undeniable, relevant, and clearly positions your value?
You don’t need volume. You just need a few of the right people to say ‘yes’ and ask for info on how to work with you ← something our CPG students love getting used to ;)
Totally normal. Most copywriters know they’re good at what they do for clients—but don’t always know how to communicate that in a short pitch.
Which leads to emails that either oversell (“Here’s everything I’ve done…”) or undersell (“Just wondering if you need copy?”)...
Cold Pitch Genius closes that gap.
You’ll get the exact framework and templates to help you sound like a trusted peer (not a desperate freelancer) and clearly communicate why not replying to you would be a missed opportunity for them—all in a way that leads with heart, sophistication, and ethics.
Plus, when you buy CPG today you’ll get access to the Bonus where you’ll see a full video breakdown of a real pitch in action—so you’re not guessing what “credibility” looks or sounds like in practice.
→ After this, you won’t have to figure out what to say.
You’ll know how to write a smart, respectful pitch that sounds like you and gets replies.
Totally normal. Most copywriters know they’re good at what they do for clients—but don’t always know how to communicate that in a short pitch.
Which leads to emails that either oversell (“Here’s everything I’ve done…”) or undersell (“Just wondering if you need copy?”)...
Cold Pitch Genius closes that gap.
You’ll get the exact framework and templates to help you sound like a trusted peer (not a desperate freelancer) and clearly communicate why not replying to you would be a missed opportunity for them—all in a way that leads with heart, sophistication, and ethics.
Plus, when you buy CPG today you’ll get access to the Bonus where you’ll see a full video breakdown of a real pitch in action—so you’re not guessing what “credibility” looks or sounds like in practice.
→ After this, you won’t have to figure out what to say.
You’ll know how to write a smart, respectful pitch that sounds like you and gets replies.
“I rely a lot on my fantastic network for new work and referrals, which sustains my business well. But I know that only relying on it leads to slower growth. I believe that Cold Pitching is the key to controlling your incoming leads and making sure you always have new work.
Cold Pitch Genius helped me feel better about sending pitches – and less icky!
I watched the Masterclass, sent a burst of 10 pitches right away using the CPG Templates, and landed a $5k project.
I think the biggest benefit is that I can go back to it again and again. I tend to pitch in seasons. Like .. "hmm... I'd like more work for the fall, better do a pitch sprint." Which works well for how I like to work. So it's really important that I'm able to return to the materials to refresh my memory and just continue getting better at it."
And the templates were the most useful to me! I really like the "friendly expert" - it feels very valuable and every time I use it, it reminds me that hey.. I am an expert! lol”
TAKE IT EASY, I'VE GOT YOU COVERED
FEEL CONFIDENT WITH OUR
100% MONEY-BACK
GUARANTEE
We feel so confident that Cold Pitch Genius will transform your business that we’re offering a 14-Day full money-back guarantee.
If you go through the training, put the strategies into practice, and still don’t feel more confident pitching—just email us within 14 days and we’ll refund you in full.
No hoops, no hard feelings.
You’ll either walk away with a stronger sales process—or you’ll get your money back.
BUY COLD PITCH GENIUS →