From November 27-December 1, we're releasing a new limited-time deal every single day. Each sale activates at 9:00am ET and expires at the same time the next morning.
Scroll down to get excited for the upcoming daily Black Friday deals and get ready to grab your favorites before they're gone!
Expired Friday @ 9am ET!
Day 1 Deal!
*Buy now & get it next week! I’m adding a few more features to it for you, so the product will be delivered next week on December 5th!
You know AI shouldn't write your copy—but that doesn't mean you can't use it strategically.
If you're a copywriter launching your own digital product (or helping clients launch theirs) and you're tired of staring at blank pages wondering which angles will convert, this is for you.
This Guide teaches you how to build your own custom AI messaging strategist that develops belief-shift frameworks, email topic planners, and strategic angles in hours—so you can focus on writing the compelling copy only you can create.
What’s included:
Complete AI Implementation Guide (40+ pages): The exact prompts and step-by-step process to build your custom AI messaging consultant that develops strategic frameworks for your launches or client projects
Quick Start Tutorial: Watch as I show you how to set up your custom GPT and get strategic, high-level responses (not generic AI garbage)
A Custom AI Agent you can come back to over and over again when working on marketing & sales initiatives for that particular product. *Recommend to make one for every product & service you offer!
Compatible with any AI writing models but recommended to have the pro version of Claude or ChatGPT so you can create your own custom AI you can come back to over and over again (not just one chat thread)
This is straight from my own Claude Dashboard and what I shared with FFC Clients last month, who have repeatedly said how game-changing this has made organizing their messaging and simplifying their marketing planning for them!
THIS DEAL HAS EXPIRED!
Expired SATURDAY @ 9am ET!
Day 2 Deal!
Mini-Course
This is the exact mini-course we created for Juno members to help them identify their most profitable scalable offer idea and start building it with confidence. We've never released this outside of Juno before, and honestly? It's one of the most valuable resources inside our membership. For today only you can access it without joining!
What’s included:
5 Snappy & Achievable Lessons: designed by two people who’ve launched and successfully sold hundreds of thousands in revenue from scalable offers!
Our lesson on product-matching for your lifestyle: Before you make mistake, identify what product is right for how much you want to make, work, and show up to your computer (course, template shop, membership, program, etc!)
Bonus Lesson! How to Sell Your Scalable Offer: Look, creating your offer is only half the battle. This lesson shows you how to position and sell it so people actually buy - a can’t miss!
Bonus Resource: My Pricing Calculator: SO many copywriters get stuck here and never sell because they don’t know if what they want to charge is a fair price, too low, or way to high. We made this detailed, automated pricing calculator so you know exactly what you can charge for your offer based on the type of product you're creating!
This is your path to validate your idea before you build it: If you've been thinking about an offer but aren't sure if it has profit potential, this course will tell you.
Never been sold before! → This has only been available inside Juno ($1297-$1,997 membership)
Deal Week Price: $199 Available for 24 hours only (ends 8:59am ET Saturday)
NEVER BEFORE SOLD PUBLICLY
If you've been thinking about launching a digital product but don't know where to start—or you have an idea but aren't sure if it'll actually sell, this is for you!
Most email list courses teach you how to get subscribers—then leave you wondering what the hell to send them. Ignite Your Inbox fixes that with both skill-building and grab-&-go templates! This is my flagship course that shows you exactly how to write nurture emails that warm subscribers up to you and prime them to buy.
At its core, this course teaches you how to write binge-worthy welcome sequences using either done-for-you templates (just personalize and send) or themeplates you can fully customize to your brand voice & personality.
If you're a copywriter who knows you need to start an email list (or you started one but have no idea how to nurture subscribers strategically), this course is what you need.
What’s included:
My Complete Welcome Sequence Framework: Learn exactly what to send, when to send it, and how to structure emails that warm subscribers up to your offers
How to Write Binge-Worthy Subject Lines: The exact formulas that get your emails opened (not sitting unread in your people’s inbox)
20 Email Templates & Themeplates fully customizable to your personality & brand voice
Bonus Lesson Email Marketing Service Providers: The inside scoop on which platforms to use and why
Strategic Nurture Email Training & Over-The-Shoulder Tutorials: This isn't just about welcome sequences—you're learning the fundamentals of writing nurture emails you'll use forever
Usually $497 for my complete welcome sequence framework, system, & templates.
>> For today only, get Ignite Your Inbox for just $197!
That’s a savings of $300!!
The complete beginner's guide to starting and warming up your email list (so subscribers actually buy from you)!
“If you've been thinking about starting an email list (or improving your existing one) but are overwhelmed with where to start, or what to do - Ignite Your Inbox is definitely for you!”
Save $300!
BLACK FRIDAY DEAL: $497 ONLY $197!
THIS DEAL HAS EXPIRED!
Goes LIVE SUNDAY @ 9AM!
Day 4 Deal!
LIMITED TO 5 Copywriters ONLY
For copywriters who are done guessing why clients aren't signing and ready to fix it.
✅ Troubleshoot what came up when you started implementing ✅ Refine your strategy based on what's working (and what's not) ✅ Make sure you know how to keep making progress after our time together ends ✅ Answer any questions and pivot the plan if needed
Harumi N. - Coaching client
This is the first time I've experienced incredible clarity since starting my entrepreneurial career years ago. I’ve gained so much confidence – and just landed a new retainer client!
Emily V. - Coaching client
Aside from Krystle becoming my role model, I value most the wealth of knowledge she shared to help me get started. She's generous and honest with the feedback on my work.
I was so pleased with her generosity and sincerity to help and now I have the confidence to focus on what I need to and move forward!
If you're thinking about 1:1 coaching with Krystle, what are you waiting for? Get over that fence! It's worth it! :)
"It’s been 8 months since I opened up two 1:1 coaching spots, if you want coaching with me to learn & implement a proven system for booking clients, now’s the time!"
Client Acquisition Accelerator
A rare opportunity to work 1:1 with me inside of two private strategy sessions where we figure out exactly what's not working in your business and build your personalized roadmap to sign better clients.
The truth is…you're a skilled copywriter. You know how to help your clients. But new clients still aren't signing the way you want them to.
Maybe you're not getting enough leads. Maybe you're getting leads but they're not converting. Maybe you're fully booked with the wrong clients and don't know how to attract better ones.
Look, this isn’t about whether you’re a “good enough” copywriter because we already know you are. It’s that you can't see what's broken from inside your own business.
You need someone who's figured this out herself multiple times and has coached dozens of copywriters through this exact problem to look at YOUR situation and coach you through the fix.
Here's How It Works:
Session 1: Your 90-Minute Strategy Call This is a highly personalized strategy session where we:
✅ Review what's actually happening in your business right now: Your positioning, your messaging, your visibility strategy, your lead generation approach—all of it
✅ Identify what's keeping clients from signing: Whether it's unclear positioning, wrong-fit leads, pricing confusion, or something you can't see yourself
✅ Build your step-by-step plan: Customized to YOUR lifestyle, YOUR work hours, YOUR industry, and how YOU want to work (public-facing marketing or behind-the-scenes outreach? We'll create a plan that feels good to you)
✅ Bring new ideas to the table: I've coached copywriters for years. I know what works. I'm not just going to validate what you're already doing—I'm going to show you what you're missing
✅ Refine the ideas you already have: You probably have strategies that could work but need tweaking. - I’ll talk you through exactly how to fix them.
You also get:
Full access to both session replays
Your personalized action plan delivered after each call
I almost never open up 1:1 coaching containers because my time is so limited. But client acquisition is the ONE thing I’m making an exception for because I've seen too many talented copywriters stay stuck when they just needed someone to look at their business and say, "Here's what's actually wrong & how to fix it" If that's you, this is your chance to get clarity and a plan to book dream clients for Q1 and beyond!
Your Investment: $1,000 for both sessions + your personalized action plan
Availability: 5 spots only (once they're gone, they are literally gone lol)
This deal is live for 24 hours — at 8:59am ET tomorrow, this disappears
After this call, you'll walk away with:
Clear action items listed week-by-week so you know exactly where to put your time and energy
A personalized plan built for YOU and you only
Confidence that you're finally working on the right things
BONUS Session 2: Your 60-Minute Continued Progress Call (30 Days Later)
In this bonus extra coaching session we’ll make you’re you’re moving forward with your goals and:
Charlotte P. - Coaching client
"If you don’t work with Krystle and Dale, you will put your business growth, progress, and happiness back by years —
I have hired coaches for 6 and 12-month programmes. I learnt a million times more from them in 12 weeks!"
Delaney V. - Coaching client
Krystle is not like other people in the online education and coaching space. I never felt like she was checking boxes of a "cookie-cutter method". Everything was tailored to me and as someone who runs a different business than a lot of my competitors, Krystle's ability to offer personalized advice was really important to me.
Honestly, I knew Krystle and I would be a good mentor-mentee match and it went as great as I thought it would! If anything, the nerves I had about the actual investment went away so fast.
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Goes LIVE MONDAY @ 9AM!
Day 5 Deal!
The complete 3-part system for booking dream clients, even if all you’ve heard lately is ‘no thanks’.
Buy Now And Save $749
Save $749 when you buy this bundle!
3 Client acquisition systems $1193 if bought separately
BLACK FRIDAY DEAL: ONLY $444 for everything!
Clients-on-Demand
BUNDLE!
If signing clients feels harder than it should—like you're working too hard for too little result—you don't need to just keep pushing through hoping clients eventually find you…
You need better systems.
Most copywriters are out here winging it:
Sending nothing to prospects between scheduling and getting on the discovery call
Treating discovery calls like “meet & greets” or awkward interviews instead of strategic conversations
Either avoiding cold outreach entirely (and staying stuck waiting for referrals) or doing it in a way that feels gross and gets no replies
Meanwhile, the copywriters who are consistently booked are:
🔥 Warming up prospects before the sales call (so people show up ready to buy) - with Sold Before The Sale
🔥 Leading Discovery Calls that close 80%+ of the time (instead of 30-50%) - with Sales Call Genius
🔥 Reaching out to cold leads in a way that gets "yes" replies and new retainers on your calendar - with Cold Pitch Genius
For the first time ever - we’re offering all three of these essential client-booking systems in a bundle for an incredible discount!
Because you shouldn't have to wonder where your next client is coming from. You shouldn't be closing 30-40% of sales calls when you could be closing 80%. You shouldn't feel stuck waiting for referrals when you could be reaching out to dream clients and getting replies.
These three systems change that.
Normally, copywriters pay $1193 when bought separately.
For the next 24 hours, you can get all three for $444 – saving you $749 when you buy this bundle!
After 8:59am ET tomorrow, this bundle disappears and I don’t know if we’ll ever offer it again!
Yes! Give Me the Clients On Demand Bundle for just $444 ⬇️
Harumi N. SALES CALL GENIUS STUDENT
"I wanted to let you know that I used your sales call masterclass to help prep for a clarity call with a lead and it worked! He wants a 3-month retainer of blog posts, which is a huge win!"
"I watched the Masterclass, sent a burst of 10 pitches right away using the CPG Templates, and landed a $5k project.”
Nicole C. Cold Pitch genius Student
GOING LIVE MONDAY!
I rarely share affiliate links (if ever), but when I do, it’s because I truly love the product or service on offer, and these are some of my hands-down favorites that have helped my business grow over the years! *When you click a link, I may earn an affiliate commission or gift, which does not affect the price you pay but does help me keep my lights on. Thanks ;)
More Can’t-Miss
Black Friday Deals
From businesses I love!
That’s a savings of $1100 – eek!!! Grab this now bc I don’t know if she’ll ever do this again for us!
The complete 3-part system for booking dream clients, even if all you’ve heard lately is ‘no thanks’.
“Kim is an A-list copywriter and teacher. I don’t miss ANY chance to learn from her. This is a PhD level copywriting course. It doesn’t matter if you’ve been writing copy for thirty years… or just getting started! It WILL accelerate your growth as a copywriter.
Why are you still reading this? Smash that ‘buy’ button and level up your game!"
—Jody Robertson, Copywriter
Learn From Master Copywriter, Kim Krause Schwalm!
“If you’ve ever wondered how the A-Listers do it, now’s your chance to find out. Kim’s been incredibly generous in what she’s packed into this copywriting system, and you’re practically guaranteed to get a great ROI for investing in her Get Dangerously Good Copywriting System.”
—Theresa Waggott, Copywriter
Normally $1497 for this Complete Copywriting Skills Course but because I asked Kim so nicely, she’s giving us a huge deal!
→ For this week only get Dangerously Good At Copywriting for just $397!
If you wish you felt more confident in your copywriting skills, Kim’s course is the real f*cking deal. She spent decades writing sales copy for top brands, making boatloads in royalties, and in this step-by-step course, breaks down everything you need to know to write effective, high-converting direct response copy.
If your website feels outdated and you’re semi-embarrassed to send leads to it – girl, it’s time for an upgrade! My website designer, Jess, is having her biggest sale of the year right now: Save 45% off her most popular conversion-driven, zero code, Showit website templates until December 3! 👉🏼 Use code HOLIDAYS at checkout.
*If you’ve ever gone to my website and loved the look, Jess is why! She even modeled one of her templates off the work we did together on my site - gorgeous! Pick out your favorite template now!
A few years ago, I was paying over $2,000 a year to host my courses and checkout pages on Kajabi and it was cutting into my profit margins. Then someone I knew told me about ThriveCart and their stance on anti-huge monthly or annual subscriptions that make running a small business profitably harder.
Needless to say, it was a no-brainer to switch! I paid less than $500 for a LIFETIME subscription to Thrivecart, cancelled my Kajabi and never looked back. That’s where you see all my checkouts hosted and TC has now helped me process thousands and thousands of sales of my programs, courses, and membership - resulting in a lot of revenue for my business.
If you want a one-time fee to sell your own products or services, with access to make landing pages, an option to upgrade for a small amount and host your own courses, etc - ThriveCart is the only platform I recommend!
And for Black Friday, they’re offering a discount which I rarely see them do – not only will you get a lifetime membership for a one-time fee, but it’s 15% off for this week only!
Kindred is a peer-to-peer home-sharing community. As soon as you join, you’re given 5 free nights to try it out and see if it’s for you. This means you an book to stay in another member’s home while they’re away on vacation - earning them credits to stay elsewhere! It’s a win-win and basically the anti-airb-n-b and future of elevated, zero-cost travel.
Plus there’s no membership fee which I love! You just pay a small cleaning fee when you stay somewhere and then it’s professionally cleaned before and after your stay which is another high-end touch I love.
We currently have 18 credits saved up from when we had people come and sit our cats last Christmas! We’re planning a 3 week trip to vacation somewhere warm next and are looking at luxury homes on the coast of Italy, Costa Rica, and Greece.
If you love travel and would rather spend your money on trying new restaurants or upgrading to business class than on your accommodation, I highly recommend you check out Kindred! We’ve had nothing but wonderful experiences staying in amazing places.